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Danielle Chang



︎︎︎ About Me
︎︎︎ Notebook Archive


Art Direction / Brand Identity / Exhibition Curation /
Editorial Publication /
Social media & Content Creation / Typography





















Resume


︎ daniellejinichang@gmail.com︎ @ninicha.on.the.grid

  
 







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Tokenspace


JAN 2023 - MAY 2023 ︎Branding
[Skills] Branding, Website Design, Art Direction
[Tools] Illustrator, Photoshop



Beginning from a school project partnership, I led the identity rebrand for the gift-giving business Tokenspace. After conceptualizing, designing, and executing the new visual identity, I collaborated with web designers to sketch the initial design of the interactive website platform. Tokenspace is a start-up business organizing wellness sessions as gifts for their clients.


The logomark form is inspired by the idea of wellness, and the color and effect of the form references the appearance of a coin.




Sketches of Tokenspace logo


Notes on wireframes for website design




Initial Wireframes for potential website design